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I have a monthly turnover goal to work towards. If I meet this, the annual goal looks after itself and anything extra is very welcome. I also had a look back at my early goals recently, it's nice to see how far we have come.

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That's a great way of approaching it! How did you set that monthly goal?

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In all honesty, it started as what I needed to cover overheads, my mortgage and bills etc and it's evolved from there. It helped that I went from full time employment to self employment, so I had a reference point there. But nowadays I don't have that connection at all.

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It sounds like it works though, right? Or do you feel the goal is no longer connected to your needs?

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Mar 9, 2023Liked by Astrid Bracke

Great post! I really resonate with the point you made about having goals you can control mixed in with all the ones you can't. Another way to build resilience as a non-risk-loving business owner :)

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Thank you Ruth! I'm with you on being a non-risk-loving business owner--I sometimes wonder how I ended up owning my own business when I crave security so much 😂 And I'm also amazed how much I enjoy this whole business thing :) x

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