Welcome to the Female Owned Community
There’s a slower, gentler and more profitable way of doing business. Female Owned is the place to discover how.
Female Owned is the newsletter and community where we change how we think, feel and talk about small business and freelancing, and kick productivity culture and hustling to the curb.
Female Owned is here to empower and support you to create a slow, gentle and profitable business—whatever that looks like for you. A business that fits around your life, your humanness, your needs and desires.
» Free subscribers get twice a month posts on business done differently right in their inbox.
» Paid subscribers also get access to the Female Owned community, a gentle, small and supportive space right here on Substack to support you as you craft the business you desire.
As a paid member of the Female Owned community you
receive the twice a month free newsletters;
can dive deeper into creating a slow, gentle and profitable business through monthly workshops exclusive to paid subscribers;
get a peek behind-the-scenes in my business, from finances to launching, through a quarterly newsletter exclusive to paid subscribers;
find support and community in our monthly Female Owned Accountability Club;
get to ask me questions for our quarterly mini-mastermind;
become part of a gentle community of small business owners, freelancers and creatives who are doing business differently—without the hustle and without the productivity hacks.
A paid subscription to Female Owned is the cheapest way of working with me and gives you my support without the financial commitment of joining one of my courses, programmes or working 1:1.
You know there’s a different way of doing business. You just don’t know how.
Female Owned is that rare business newsletter and community that will not try to sell you hacks, ten-step-programmes or get rich quick schemes.
At Female Owned, your business needs to work for you first and foremost, not the other way around.
At Female Owned, your human needs and desires come first.
At Female Owned, we know that it’s possible to make good money while still running a slow and gentle business.
Never feel alone doing business again and join our community. I’d love to have you on board.
Why paid subscribers love being part of the Female Owned community
» Because of the strategies and tips I offer about running a business, like this one on How and why I pitch to podcasts and this one about How I tackle big projects in my business.
» For the support, accountability and connection they feel through our monthly Accountability Club.
» For getting access to me in our once a quarter mini-mastermind.
» Because it makes them feel seen in wanting to run a business differently, for the transparency I offer through behind-the-scenes posts like this one on What living with mental illness means for my business and these posts on my financial and business goals.
I’m a recovering productivity ninja. I’ve stripped my life of productivity hacks, the need to be busy and the habit of overwork. I now live my life in technicolour, with space for my needs and desires outside of my business.
Though not a rebel by nurture, I now enjoy stepping away from and questioning the norm.
I have 19 years of experience mentoring people from all walks of life and have been running my own business for five years.
I have a PhD in English literature and am a published author and speaker. Although I’ve left my academic career, I continue to love writing.
I work with small business owners on the things that have made the most difference in my own life: setting up marketing channels away from social media; restructuring their business to allow for more rest; planning and prioritising and creating the business they crave.
Why small business owners, freelancers and creatives love Female Owned 💌
“Your materials are brilliant and very meaningful. You have helped me to take some important steps to this week, and there’ll be more to come. I can already feel the difference and I can’t wait to start putting your advice into action!” — Natalie Warner, knitwear designer, teacher and writer
“Your newsletter is one of the few newsletters I immediately open and read” — Alice Hibbert, jewellery designer
“I just received your latest email and it was a lovely read” — Sarah Phelps, letterpress and stationary designer
“I love your emails, thanks for sharing such thoughtful topics.” — Jo McCarthy, mentor for creative online shop owners
“Loved this, you have such a calming presence even via email.” — Jen Wright, slow business mentor
“I have read and subscribed to many business coaches newsletters and Astrid's stands out as useful, unique, and wonderfully relevant in a time when women especially are encouraged to just do more, hustle harder, and burn ourselves out. Astrid has a different approach, one that embraces ease and intuition and I love that.” — Janelle Holden
Joining the Female Owned community is like having a regular cup of tea (and cake!) with your favourite business buddies—for less than the price of a cup of tea + slice of cake a month. I’d love to have you on board.
