8 Comments

I loved this post so much that I just bought your course. I'm a newbie and need guidance. Thanks for sharing your juju!

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You're very welcome Tina and thank you for buying the course--enjoy!

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This is an interesting one for me as I still have a separate newsletter and blog. Brand Seasons feels more like a community space, a sub-brand of my main business. I actually miss writing a more regular newsletter. For now, I send one quarterly, but I may follow the wheel of the year and aim for every 6 weeks. I don’t know if I’ll carry on writing business content on Substack…the current feeling is that I won’t because I don’t think the energy I put in reflects the energy I get back. And I don’t mean comments, likes, shares. Or even an equal “exchange.” I’m just not certain that subscribers are finding much value in what I share and it might be more at home elsewhere?

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Thank you for sharing your thoughts Sarah! As a reader of your Substack, it doesn’t feel different to me than reading a ‘regular’ newsletter—is there a difference for you feelings-wise? Whether people value what you put out there is a tricky one: most of the people who read our work and words don’t comment or reply, I’d say, but if it feels like this is not the right place for you to share more business-content, than it might be better off in a blog? Do let me know if I can help you untangle this more x

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I have a blog, too! Just to complicate matters 😄

And I have some ideas around how I might change things but I’ll likely begin with a survey, as then I can get a feel for what paid subscribers want or need from me, if anything!

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That sounds like an excellent idea Sarah :)

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I'm thinking of using it like I would a blog to provide value and help people get to know me. It may be the foundation for a book as well. I need to work out how to link Substack to my website and the blog on my website is lead ins to Substack post so I'm not duplicating material. Any thoughts?

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Thank you for sharing your thoughts Faith! In terms of linking your website and your Substack: I’ve personally not had any problems with turning my free (Substack) newsletters into blog posts. As I also have these blogposts pinned to Pinterest, they’re another source of traffic for me.

However, you could of course also start referring to your Substack newsletter more explicitly on your website and in your blog, for instance by adding sign-up banners. And in your Substack posts add links or resources that can direct people to your website. I hope this helps and feel free to ask any more questions!

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