This is an interesting one for me as I still have a separate newsletter and blog. Brand Seasons feels more like a community space, a sub-brand of my main business. I actually miss writing a more regular newsletter. For now, I send one quarterly, but I may follow the wheel of the year and aim for every 6 weeks. I don’t know if I’ll carry on writing business content on Substack…the current feeling is that I won’t because I don’t think the energy I put in reflects the energy I get back. And I don’t mean comments, likes, shares. Or even an equal “exchange.” I’m just not certain that subscribers are finding much value in what I share and it might be more at home elsewhere?
I'm thinking of using it like I would a blog to provide value and help people get to know me. It may be the foundation for a book as well. I need to work out how to link Substack to my website and the blog on my website is lead ins to Substack post so I'm not duplicating material. Any thoughts?
This is an interesting one for me as I still have a separate newsletter and blog. Brand Seasons feels more like a community space, a sub-brand of my main business. I actually miss writing a more regular newsletter. For now, I send one quarterly, but I may follow the wheel of the year and aim for every 6 weeks. I don’t know if I’ll carry on writing business content on Substack…the current feeling is that I won’t because I don’t think the energy I put in reflects the energy I get back. And I don’t mean comments, likes, shares. Or even an equal “exchange.” I’m just not certain that subscribers are finding much value in what I share and it might be more at home elsewhere?
I'm thinking of using it like I would a blog to provide value and help people get to know me. It may be the foundation for a book as well. I need to work out how to link Substack to my website and the blog on my website is lead ins to Substack post so I'm not duplicating material. Any thoughts?