A check-in with my 2024 business and financial goals
Tweaking my income goals, revising my newsletter strategy and more
It’s June (I know!) and it’s time for another check-in with my 2024 business and financial goals. I’ve been thinking a lot about these over the past couple of weeks, especially my financial goals, which seem to have acquired a habit of ballooning.
In this post, I update you on my 2024 business and financial goals, and share a newly added goal about my newsletter strategy. Enjoy!
Make money without chasing the numbers, write without focusing on conversion
This goal serves as a mindset shift for me—a challenge to my own inner hungry ghost, my own scarcity monster. To be quite honest, this monster has been rearing its head more frequently over the past couple of weeks. Not because business isn’t going well, because it is, but because I have some big changes coming up. I’m very excited about these changes, but also a bit scared, so I’ll be practising being particularly kind to myself around these feelings.
Sell 5-15 spaces for Marketing without social media
Done! I sold 7 spaces to 7 lovely people and I’m so pleased with it. I wrote an in-depth reflection of the launch and what I’d do different here and here.
Run group programme Marketing without social media in March-July
As I write this, my support for the participants of this group programme is coming to an end, although they have lifetime access to all the materials. I’m pleased with how the programme is going—so much so that I’ll be running it again next Spring, with some small tweaks.
Continue to foster community around Female Owned
Creating community around my newsletter was one of the main reasons why I moved to Substack in the autumn of 2022.
In my March 2024 goals check-in I wrote:
I’m not currently interested in trying strategies and best practices to achieve growth. I very much value the free and paid subscribers of Female Owned, and while I have financial goals that make growth welcome, I’m more interested in fostering the people that are already on my list.
I continue to focus on fostering the people that are already on my list: the responses to post like my recent one on running a calm business light me up and really make me feel this sense of community. Creating the free resource on taking up space in and with your business is another way in which I’m fostering community.
Yet while I wrote in March that I wasn’t interested in trying new strategies to achieve growth, I am now.
Over the past couple of months, my usual pattern of gaining 2 paid subscribers and then losing 1 seems to have reversed itself. It’s not a big deal, I’m not ‘losing’ tens of subscribers, but I seem to be stuck in a certain number range that I wouldn’t mind breaking out of.
I’m not feeling scarcity here. In fact, I’m feeling remarkably unfazed about it. But I do notice a sense of newsletter overwhelm in myself and others—while at the same time wanting to use my newsletter to support small business owners, freelancers and creatives like you.
I’ll be trying out a new strategy for my newsletter, which I’ve added as a new goal below.
NEW Try out a new Substack strategy
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