Turn your newsletter into your business' most effective tool

My popular self-paced course Small business newsletter magic is back 💌

I’m really excited to be sharing the return of my popular self-paced course Small business newsletter magic with you today. Because, if I say so myself, this course really is magic. ✨

I’ve loved seeing the responses I got from those of you who bought the course last autumn—how you’ve used the course to get clear on your newsletter’s focus, give yourself permission to create the newsletter that suits you and your business, and attract clients and customers while doing so.

If you’re a small business owner, freelancer or creative, a newsletter is one of the most effective ways of connecting to potential clients and customers.

It can also be one of the most joyful ways.

Small business newsletter magic is based on 6+ years of writing a small business newsletter that now attracts the vast majority of my new clients and customers (especially since I’ve been off social media for 4 years).

If you’re a small business owner, you probably know that your newsletter can be really powerful in your business.

But you might be struggling to come up with topics, suffer from writer’s block or feel so much self-doubt that you haven’t written a newsletter to your list in ages—or you’ve never even started.

Maybe your newsletter feels like a whole separate job next to your business. The thing that consistently lands at the bottom of your to-do list, and that you dread.

Or you feel discouraged about your newsletter, seeing little to no growth and feel like you’re writing into the void.

If that’s you, Small business newsletter magic is for you.

Your newsletter can be your most effective marketing tool. You just need to know how.

You can feel confident and joyful writing your newsletter—and have it be an effective and powerful tool in your business. With your newsletter you can show up as wholly yourself and create connection and community around your business.

Small business newsletter magic will show you how.

What people like you love about this course

Just now I started working on the first 2 videos of your Small business newsletter magic course. I already feel so at home. :) — Ine Muys, artist and reading coach

What’s included

Small business newsletter magic is a self-paced course that consists of 7 modules:

1. Introduction and making a plan.

2. Your newsletter foundations: make your newsletter an organic part of your business.

3. Writing I: how to add personality and find your voice.

4. Writing II: the 3 types of emails, generating ideas for posts and writing for the screen.

5. Sending: develop a frequency that works for you, smash the myth of consistency and tackle emotional struggles.

6. Growing: discover organic, community-focused ways of growing your newsletter.

7. Beyond the newsletter: repurposing your newsletters and building on them for new products and services.

+ 5 audio pep talks for when you need a little extra encouragement to send that newsletter, when you’re feeling disheartened or otherwise dealing with the wild ride that a newsletter can be

+ a free bonus email series to sign up for to help you keep come back to the course every week, in case you need a little more accountability (optional)

📌 Practicalities

modules | 7 modules, with a video each

workbooks | questions, templates and checklists to help you go deeper

bonus | 5 short audio peptalks to turn to whenever you feel stuck or disheartened with your newsletter

price | €268 (around $300 or £225), in full or in 2 or 4 instalments at no further cost.

what | self-paced, with lifetime access to the course

when | limited time only: available to buy until 30 June 2025.

What people like you love about this course

“I’m currently doing your newsletter course and am loving it! :)” — Susannah W.

📽️ Take a look

What makes this course so special

• My signature blend of clarity and gentleness;

• Based on 6+ years of writing my own newsletter and so many conversations with clients about their newsletter;

• Easy-to-follow and effective videos and workbooks. 20 years of teaching in higher education have taught me how people best learn, which makes me really good at creating workshops and workbooks;

• No sleazy ten-step plans or promises: I share everything I’ve learned, and help you create the small business newsletter that works for you and your business;

• For experienced and new newsletter writers, no matter the newsletter service (e.g. Substack, Mailchimp, Flodesk, etc.) you use;

• Practical and emotional support: from what to write, when to send and how to grow, to newsletter paralysis, feeling like you’re not offering enough value and disheartenment when no one replies.

What people like you love about this course

“I’m devouring your small business newsletter magic course and excited to begin implementing all that I’ve learned and discovered.” — Oriana LaVilla, career coach and social change consultant

I am so excited to be sharing Small business newsletter magic with you again. If you have any questions at all, feel free to reply to this email or send me a message through my website.

I’ll be back in your inbox throughout June sharing more about how I’ve made my own newsletter such a joyful, effective part of my business. Have a beautiful start to your month ✨ x

Female Owned is more than a newsletter. If you are ready to do business differently, I’d love for you to become a paid subscriber and become part of our gentle community of small business owners, freelancers and creatives. You’ll get bonus resources (the accountability club! the mini-mastermind! the new mini podcast series!) and behind-the-scenes posts right in your inbox.