The most spacious decision I've made in my business

Choosing an asynchronous model changed how I work — and how I support my clients, too

Nov 20, 2025

While my business is small business mentoring, I’ve never run it in the traditional way—packed with back-to-back calls and little time for creativity or spaciousness.

Early on, I realised that the usual service-based “time for money”-model wouldn’t work for me. My capacity simply didn’t match the number of calls I’d need to have, and my curiosity quickly pulled me elsewhere: into courses, programmes, writing and workshops.

Choosing a more asynchronous way of working—one that doesn’t rely on constant live calls—has made my business far more sustainable. It gives me space for creativity, time for deep thinking, and energy to support my clients more meaningfully.

In this post, I’ll share how working asynchronously can make your business more sustainable—and how I’ve brought that same approach into my mentoring.

How going asynchronous makes your business more sustainable

It allows room for all of you

An asynchronous business gives you space to use all your skills and creativity—to teach, write, experiment and create without being tied to your calendar. Putting my mentoring into different formats—like a course instead of a live call—keeps my work creative and gives me room to learn new things.

An asynchronous business gives you room for all of you—your creativity, your rhythms, your energy.

It helps you grow sustainably

There are real limits to the “time for money”-model. Creating asynchronous offers can take more work upfront, but once built, they create more freedom and scalability.

In Grow—my gentle marketing programme—I combine recorded modules with live calls, bringing together the best of both worlds. And with self-paced courses like Small business newsletter magic, the work happens entirely on my own schedule.

It honours your rhythms and energy

Many of the small business owners, freelancers and creatives I work with are looking for a way of doing business that honours their energy, health or care responsibilities.

Asynchronous offers make room for this. You can work when you have the capacity to do so, instead of forcing yourself to show up when you don’t have the capacity.

It helps you and your clients go deeper

Some of the most powerful work happens between conversations.

Much of the support I now offer happens asynchronously—through email and Voxer. I don’t just spend time with my clients during calls, but also in the days and weeks in between: when they’re taking steps, thinking, and sometimes wobbling.

This has deepened my connection with clients—and for them, it means no longer waiting until the next call to get support, feedback or accountability.

Start 2026 with clarity, calm + confidence in your business

If you’ve been craving gentle but focused support in your business—the kind that brings clarity, calm and confidence—my 1:1 mentoring might be exactly what you need.

Over the years, I’ve realised that the real work of mentoring doesn’t just happen during the call—it happens in the quiet moments afterwards, when you’re experimenting, reflecting, and finding your rhythm.

Have you ever ended a coaching call feeling inspired and ready to go, only to sit down later and start second-guessing yourself?

It takes a lot of discipline to stay accountable and keep moving in those in-between moments—and we’re not meant to do this business thing alone.

That’s exactly where mentoring can make all the difference. My approach gives you the space, support and accountability to keep moving—gently, but consistently.

In our work together, I help you move beyond the either/or thinking that can keep you stuck—creating more space, perspective and gentleness around your decisions.

The real work of mentoring doesn’t just happen during the call — it happens in the quiet moments afterwards.

You’ll have two deep, focused calls to set direction and create a plan, and three months of ongoing support through Voxer or email to help you actually follow through—with clarity, feedback and gentle accountability all along the way.

One of my clients, Amy, described this support in between best:

“Having Astrid’s support between sessions is game-changing. It allows me mini deadlines if I want them, and the chance to get feedback and encouragement on whatever I’m working on. It also means our sessions are more productive and allow for big-picture thinking.”

That’s what I want you to experience too—that sense that you’re not alone with your ideas or decisions. That you have someone in your corner who’s there when you want to celebrate a win, talk through a wobble, or make your next move with confidence.

This approach gives you both structure and spaciousness: space to think, experiment and grow—with real support the whole way through.

What mentoring feels like

“I really feel like I’m investing in myself when I’m working with Astrid. She’s incredibly encouraging, gentle and on your side… but not afraid to challenge you either. Her understanding and flexibility made me take the leap to commit to mentoring.”— Bonnie

“Astrid sees you as a whole person. She’s able to balance your needs and wants, break down your to-do’s into bite-sized tasks, and hold a safe space. Her guidance is gentle and empowering.”—Maren

Let’s make next year the one where your business feels calm, clear and completely your own.

We’ll begin in January, giving you an intentional start to the new year.

Ready to begin?

You can learn more about working with me and what mentoring includes here.

If you already know this mentoring is right for you, you can book your package directly here.

If you’d prefer to talk it through first, you can book a free chemistry call here—we’ll explore whether this is the right fit for you and your business. I’d love to hear from you 💌