Reflecting, building courage and finding motivation
Some of my favourites from the past months to support you to run your business your way
I revamped my 1:1 mentoring offers, which now include single 1-hour calls again. If you’re in need of support, strategies and accountability as you build your slow, gentle and profitable business I’d love to be by your side. I have spots starting in mid-August.
In honour of summer, today’s newsletter is a short and sweet one—an invitation to explore some posts you might have missed, to reflect and build confidence. As always, I’d love to know what you’ve been up to as well: leave a comment, or reply to this email.
And before I dive in: I’ll be participating in an online roundtable on August 6th (1pm EST / 7pm CET): Can you run a business without social media? It promises to be really interesting and is free :) Check it out here.
Reflecting and experimenting
I’ve been experimenting with my marketing these past months, looking at what works and what doesn’t—and allowing myself to be playful, keeping expectations low (see my 15 current subscribers over on my YouTube channel 😂).
Two posts to inspire your own experimentation and reflection:
Courage and motivation for your business
A couple of threads run through my business and the advice I give: do less. Do what feels easeful. Do what suits you.
In a world that tells you to distrust your own instincts and desires, that pressures you to work harder, more and according to someone else’s rules, following your own path is not easy. That’s what this newsletter, my courses + programmes and mentoring are for. ❤️
Some of my favourite recent posts to encourage you to follow your own path:
I’d love to hear what resonates with you from this newsletter, where you are in your newsletter and what you need (I’m always open to topic suggestions). I’ll be back in your inbox in August with another summer-schedule post around planning (in a different, gentle way).
Have a nourishing, restful week x

















Hi Astrid, I am new to your newsletter, but the opening paragraph took me back to my early entrepreneurial days (I'm 79, so I have a lot of years and experiences to remember).
Your 'gentle' approach to business management is aspirational for many. One thing that I discovered that blocked achievement of those 'soft desires' was: PEOPLE. I found it very challenging to dedicate time / effort to select, train, motivate people who were not as passionate about the success of the business as I was. Investing time dealing with employees took my energies away from my major strengths--performing for the company goals.
My solution: minimize employees and hire external services. That may not be ideal for all, but this plan worked for me.
Best to 'ya.
Phil