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Philip Sturm's avatar

Hi Astrid, I am new to your newsletter, but the opening paragraph took me back to my early entrepreneurial days (I'm 79, so I have a lot of years and experiences to remember).

Your 'gentle' approach to business management is aspirational for many. One thing that I discovered that blocked achievement of those 'soft desires' was: PEOPLE. I found it very challenging to dedicate time / effort to select, train, motivate people who were not as passionate about the success of the business as I was. Investing time dealing with employees took my energies away from my major strengths--performing for the company goals.

My solution: minimize employees and hire external services. That may not be ideal for all, but this plan worked for me.

Best to 'ya.

Phil

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