My simple and intentional marketing plan
The 3 things I do every month to share about my business
Have you checked out Marketing without social media yet? Slow and gentle meets powerful and effective in my new 4-month programme designed to empower you to market your business according to your values and your strengths, without social media. Join me and other small business owners, freelancers and creatives in a unique hybrid programme combining structure, accountability and access to me with the flexibility and space to work through the materials at your own pace.
One of the mini-bonuses I am planning for Marketing without social media is a detailed look behind the scenes of my marketing. Once you’re choosing to market your business off the beaten track, without social media, many people find it hard to imagine what marketing that way looks like. And doesn’t it take a lot of time?
In this post, I’ll share how my marketing feels incredibly joyful, easeful and intentional since I left social media—and that no, it doesn’t take a lot of time at all. In fact, I’m spending less time marketing and certainly a whole lot less energy on it.
My really simple marketing plan
I don’t really have a marketing plan these days—no spreadsheet or detailed overview of what will happen when.
Yet my marketing feels incredibly aligned and organic, and is effective too.
Let’s go back in time to 2020 and early 2021 when my business was still relatively new and I was trying to figure out this whole marketing-thing. I’d received a lot of excellent advice in this stage, but was also trying to squeeze myself into other people’s moulds.
I felt overwhelmed by marketing and learned that the trick to feeling more on top of it, was to create a marketing plan. A schedule. An overview.
If you know me you’ll know that I love a good overview, and I took to this with fervour.
I looked up some of my old files for you to share what I did.
Looking at this makes me feel tired. It makes me feel cramped and the very opposite of expansive.
I feel sorry for 2020/2021 Astrid and the things she tried to force herself to do.
While I used to be very good at forcing myself to do things, I also notice in these files that I didn’t stick with them long. Something inside of my knew that this wasn’t the way to go for me.
I was clearly struggling to find a way that truly worked for me. I was also being way too ambitious and putting way too much pressure on myself: pitching to one podcast a week next to 4 days of teaching?!
These days, I can keep my marketing plan in my head. It no longer requires a spreadsheet with six (!) tabs to keep track of.
My marketing plan, to the extent I even have one, is very streamlined and very minimal—and I love it.
The 3 things I do every month
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