It's the final day to join Grow 🎉

And 4 of my favourite benefits of marketing my own way

Today is the last dat to book your place on Grow! If you’re craving to feel calmer, more intentional and more confident in your marketing, I’d love for you to join me and small business owners just like you in this hybrid marketing programme.

We are not taught to create our own rules, to trust and follow our instincts and to do things our way—and to do them successfully. Instead, we’re taught to follow the advice of experts and those that assure us that their model or plan will help you achieve the same success they’ve experienced.

Even though as a small business mentor I am also in the advice business, I don’t believe in being prescriptive. I know that the only way in which you can make your business and your marketing work, is by shaping it to fit your needs, desires and life—not by following mine, or anyone else’s.

When I reshaped my marketing over 4 years ago, I did so even though all the advice said that I couldn’t run an online business without being on social media. That only big companies could afford to leave social media. That social media was the easiest way to attract new clients.

But I wanted and needed to leave social media—I felt burned out by it, pressured and overwhelmed. It didn’t work for me and my life, and therefore I didn’t want it to be part of my business.

Whether it’s social media that you’d like to leave behind, or whether there’s something else you’ve been wanting to change about your marketing, in Grow I support you to do just that.

Grow is all about discovering marketing that works for you, which is why I don’t teach ten-step plans or blueprints. Instead, I offer a framework that allows you to use your strengths and joys in your marketing, to decide how and when to market, and to do so in a sustainable way that is fully within your own capacity. And I’m with you every step of the way to make it happen.

The drumbeat of social media can be relentless. It’s hard to shift to what actually works when you don’t get that immediate dopamine hit. Astrid will show you how with her calm, anti-overwhelm marketing — Celia Cain, mindset coach, healer and mentor

4 of my favourite benefits of marketing my way

• It feels hugely empowering to set my own rules and follow them;

• Having solid and sustainable marketing foundations gives me incredible calm and confidence about my marketing. I’m no longer wondering what the ‘experts’ would say, and instead do my own thing;

• Marketing has become so much easier, even joyful. Now that I market from my own strengths and joys, I’m no longer squeezing myself into someone else’s formulas;

• I’m attracting clients and customers that are a perfect fit, because they resonate with my marketing (and I’ve been attracting more and more of them than I ever did before).

  

Grow is for you if…

… you’ve lost your marketing mojo (or never had it), are constantly second-guessing yourself and want to feel motivated again

… you’re tired of trying out other people’s marketing plans and content plans, and crave a strategy that is all you instead

… you think marketing is not for you because you fear you’ll need to let go of your values if you market ‘the right way’

… you’ve never been able to keep up with marketing because the platforms and frequency is not sustainable for you, your health and your life

… you crave a slower, gentler and effective way of marketing your business, that allows you to take time off and tend to your humanness—whether that’s care responsibilities, a chronic condition or other demands on your time and energy

… you want to spend less time marketing, and more time and energy doing the magic you do in your business.

At the end of Grow,

• you’ll feel confident and intentional about your marketing;

• you will have created solid and sustainable marketing foundationsfor your business;

• you will have stopped relying (solely) on social media for your marketing;

• you will have developed a sustainable and effective marketing strategy that builds on your strengths and joys;

• you’ll have developed a marketing strategy that is slow, gentle and effective–and that works even if you have to take a step back because of your health or other demands;

• you’ll be marketing your business in a way that is all you, and that brings in new clients and customers.

I loved the spaciousness and the pace of the programme. I found clarity around my mission and what I value and what I want my business to stand for and offer. And knowing that I can do it at my own pace and on my own terms. — Silvia Poldaru, coach

📽️ Check out the trailer

Dive deeper into the programme

✏️ Explore the 6 core modules

📚 Read all the posts I’ve written about the programme

🗒️ Take a peek at the marketing foundations workshop and the workshop on scaling down and scaling up your marketing

💡 Read my answers to frequently asked questions about Grow

💌 Send me a message to ask any questions you might have

Thank you for following along with this launch! I’m now going to take a deep breath and celebrate this launch—and all the lovely small business owners, freelancers and creatives that decided to join Grow. I’ll be back in your inbox towards the end of the month with another (non-launching related 😅) newsletter and workshop. x

P.S. Curious what other small business owners, freelancers and creatives just like you love about my work? Read their words here.

Female Owned is more than a newsletter. If you are ready to do business differently, I’d love for you to become a paid subscriber and become part of our gentle community of small business owners, freelancers and creatives. You’ll get bonus resources (the accountability club! the mini-mastermind! the new mini podcast series!) and behind-the-scenes posts right in your inbox.