I revamped my bestselling Substack for small business course 🎉

More ways to customise your Substack and an exclusive behind the scenes

Eighteen months after moving my small business newsletter to Substack, the majority of my new clients and customers find me through Substack.

My secret? I’m using Substack not just for my business—as a marketing tool—but as an organic part of my business.

And at least half of the questions I get from new and existing clients are about how they can use Substack in and for their business.

I love having these kinds of conversations! I’ve poured all of those conversations, my experience, knowledge and enthusiasm into my self-paced course, Substack for small business owners, freelancers and artists, which has now received a revamp and update.

This course is a gentle, effective, anti-overwhelm approach to making Substack work for you.

Substack for small business owners, freelancers and creatives is the first (and only?) Substack course specifically aimed at small business owners. Not only will you learn how to set up Substack and what to prioritize, you will also discover strategies of how I and others use Substack for and as part of their business and examples of my favourite (new) features.

And for the first time I’m sharing a behind-the-scenes look at how I use Substack for and as part of my business. I share my current strategy, the ways in which I’m building community and give you a look at the heart of my Substack approach: my marketing and business ecosystem.

Because the most effective and joyful way of approaching Substack as a small business owner is to have your Substack newsletter be a true extension of your business, not just a marketing tool.

My business and my newsletter list are growing in the best and gentlest way possible since I joined Substack and I want the same for you.

Why take the course?

• You’re curious about Substack and want to try it out, but don’t know where to start.

• You’re tired of social media and are looking for a different platform to market your business through.

• You’re overwhelmed by the idea of starting your Substack, about all the options and by all the other Substack publications out there.

• You’ve got an existing Substack publication but want to do more with it. You’re curious about how other people use their Substacks in their businesses, and perhaps you’d even want to set up paid subscriptions.

I’ve created this course to be really valuable and packed full of examples, strategies and best practices. And I’ve created it to be anti-overwhelm, to be gentle and allow you to take it slow. I won’t tell you want to do—instead I’ll be showing you examples of things that have worked for me and others so you can decide what you want to do.

This course works

Most importantly, this course works. I know it does, because since first launching it in May 2023 dozens people have bought it, who send me their enthusiastic responses monthly.

Thank you so much for this - and for making it so affordable! I have just binge watched the whole thing and I am going to implement forthwith! I was most excited to see that there are Substacks that are artist based and focus on the images, not on the words. I love writing but it terrifies me so being able to share my art without having to write is so freeing! Thank you… —

Nathalie Todd

You are providing a very useful service to those of us who are ready to move over and I appreciate that you made your course amazingly informative and affordable. —

Amy Alpert

I have LOVED YOUR COURSE. I will be recommending it to everyone who asks me a Substack question. Thank you so much for putting the course together. I'm still watching the final video, but found it hugely inspiring and helpful!! The checklist from the second video was exactly what I needed, too.—

Katie Sadler

I've been working through your Substack course and I'm happy to say that it's really helped me to pull my Substack together. I've not launched yet...but I'm nearly there...and I don't think I would have been able to feel so confident about it all without your gentle guidance. I love how you invite the possibility of everything being light, slow and playful, but still manage to drill down into the practicalities. It was just what I needed —

Lottie Randomly

Thank you Astrid!! You, Astrid, and your beautiful approach to all this have been like a North Star for me on this journey. Your course was pivotal for me early on and I am really grateful for the work you are putting out into the world. So, so important! Thank you.—

Nina Veteto

Practicalities

The course consists of three foundational parts:

• introduction: examples and case studies of writers, small business owners, freelancers and artists using Substack for their business;

• setting up Substack: how to set up; adding design elements; how to write a good about-page and welcome email; how to make the move from an existing newsletter platform;

• writing, sharing and growing: deciding on a routine; sharing your Substack (primarily off social media); growing your newsletter community; options for going paid.

Each of these parts consists of a 30 to 40-minute video and is accompanied by worksheets in which I’ve collected questions, links, resources, templates and checklists.

✨ NEW ✨ Bonus videos:

• short updates with my favourite new Substack features and examples are added frequently;

• an exclusive behind-the-scenes video in which I share my Substack strategy and how I’ve made it such an effective part of my business.

The course is evergreen and once purchased you access it through Podia, where you can rewatch the videos as often as you like, or pause and pick up where you left off later. If you’ve already purchased the course, you have automatic access to all these updates.

contents | 3 videos of 30-40 mins + worksheets with resources, links + templates plus three bonus videos, including a behind-the-scenes video

price | relaunch price: €48

more info | more info about the course on my website + an outline of the course here

At the end of the course you’ll have the tools and inspiration to make Substack your own, and have it be an organic part of your marketing and business.

Take a peek

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If you’re curious about Substack and excited to make it a part of your business, I’d love to have you on board for the mini-course! Should you have any questions, check out the FAQ on the sales page, reply to this email or leave a comment below.

I’ve loved creating this course and have poured my heart and soul into it (and my teaching skills + experiences on Substack). I can’t wait to hear what you think of it! 💌