How to create a more effective and joyful small business newsletter
How to create a more effective and joyful small business newsletter
My new course Small business newsletter magic is now available 💌
I’m really excited to be sharing my new self-paced course with you today, Small business newsletter magic. Because, if I say so myself, this new course really is magic. ✨
If you’re a small business owner, freelancer or creative, a newsletter is one of the most effective ways of connecting to potential clients and customers.
It can also be one of the most joyful ways.
Small business newsletter magic is based on 5+ years of writing a small business newsletter that now attracts the vast majority of my new clients and customers (especially since I’ve been off social media for 3 years).
If you’re a small business owner, you probably know that your newsletter can be really powerful in your business.
But you might be struggling to come up with topics, suffer from writer’s block or feel so much self-doubt that you haven’t written a newsletter to your list in ages—or you’ve never even started.
Maybe your newsletter feels like a whole separate job next to your business. The thing that consistently lands at the bottom of your to-do list, and that you dread.
Or you feel discouraged about your newsletter, seeing little to no growth and feel like you’re writing into the void.
If that’s you, Small business newsletter magic is for you.
Your newsletter can be your most effective marketing tool. You just need to know how.
You can feel confident and joyful writing your newsletter—and have it be an effective and powerful tool in your business. With your newsletter you can show up as wholly yourself and create connection and community around your business.
Small business newsletter magic will show you how.
What’s included
Small business newsletter magic is a self-paced course that consists of 7 modules:
Introduction and making a plan.
Your newsletter foundations: make your newsletter an organic part of your business.
Writing I: how to add personality and find your voice.
Writing II: the 3 types of emails, generating ideas for posts and writing for the screen.
Sending: develop a frequency that works for you, smash the myth of consistency and tackle emotional struggles.
Growing: discover organic, community-focused ways of growing your newsletter.
Beyond the newsletter: repurposing your newsletters and building on them for new products and services.
📌 Practicalities
modules | 7 modules, with a video each
workbooks | questions, templates and checklists to help you go deeper
bonus | 5 short audio peptalks to turn to whenever you feel stuck or disheartened with your newsletter
price | €220 (around $240 or £185), in full or in 4 instalments at no further cost
what | self-paced, with lifetime access to the course
when | limited time only: available to buy until November 26th 2024
“I've been working through your Substack course and I'm happy to say that it's really helped me to pull my Substack together. I don't think I would have been able to feel so confident about it all without your gentle guidance. I love how you invite the possibility of everything being light, slow and playful, but still manage to drill down into the practicalities. It was just what I needed!” — Lottie Randomly about my course Substack for small business owners, freelancers and creatives
📽️ Take a look
What makes this course so special
My signature blend of clarity and gentleness;
Based on 5+ years of writing my own newsletter and so many conversations with clients about their newsletter;
Easy-to-follow and effective videos and workbooks. 20 years of teaching in higher education have taught me how people best learn, which makes me really good at creating workshops and workbooks;
No sleazy ten-step plans or promises: I share everything I’ve learned, and help you create the small business newsletter that works for you and your business;
For experienced and new newsletter writers, no matter the newsletter service (e.g. Substack, Mailchimp, Flodesk, etc.) you use;
Practical and emotional support: from what to write, when to send and how to grow, to newsletter paralysis, feeling like you’re not offering enough value and disheartenment when no one replies.
“Astrid has an uncanny ability to simplify muddled messes and tease out practical solutions.” - Vanessa Simpson, writer, potter, photographer
I am so excited to finally be sharing Small business newsletter magic with you. If you have any questions at all, feel free to reply to this email or send me a message through my website.
I’ll be back in your inbox throughout this month sharing more about how I’ve made my own newsletter such a joyful, effective part of my business. Have a beautiful start to your month ✨ x
Female Owned is more than a newsletter. If you are ready to do business differently, I’d love for you to become a paid subscriber and become part of our gentle community of small business owners, freelancers and creatives. You’ll get bonus resources (the accountability club! the mini-mastermind! the new mini podcast series!) and behind-the-scenes posts right in your inbox.