Launching used to terrify me.
The visibility, doing it “right,” wondering if anyone would buy — it all kept me from launching for years.
Over time, I’ve found a way of launching that feels calmer and more sustainable.
And in this final episode of the season, I’m sharing what that looks like behind the scenes: what worked in the autumn 2025 Grow launch, what I’d tweak next time, and what I’m taking forward.
Episode highlights
How I structured and planned the autumn Grow launch
Why I start with what works for me—and teach my clients to do the same
The mix of “feeling-seen” and practical emails that shaped the launch
What I’m taking forward for future launches
It’s a look at how I approach launching these days—gently, intentionally, and in a way that feels good for me and my business.
🎧 Listen in—and do let me know what you thought of this episode by leaving a comment.
If you’re craving a slower, gentler and more profitable business
That’s exactly what I help small-business owners do—through Grow, my four-month gentle marketing programme, and through 1:1 mentoring.
If you’d like to dive deeper into what I mention in this episode, here are a few related links and resources.
Resources
Take the free marketing hurdles quiz to get your free, bespoke, ebook of easeful marketing strategy
Read all of the Grow emails I sent to my newsletter list
Listen to episode 3 of this season on minimal marketing, scaling up and down
Read my post “How I’m gearing up for the launch of Grow”
Connect
Discover Grow, my 4-month gentle marketing programme, and join the waitlist
Discover more about working 1:1 with me
Sign up for my small business newsletter, for business without the hustle
Send me a message with your questions or ideas for the new season of the podcast
