A whole new way of marketing No sleaze. No algorithm. All you.

Introducing: Marketing without social media, a 4-month group programme

In October 2021 I shared my last Instagram-post. As my planned two-week break turned into an indefinite break and then the intentional decision to never return, so much space opened up in my business. Marketing had always been my least favourite part of running a business.

That all changed after October 2021 as I discovered a way of marketing that was all me. A way of marketing where I can use my strengths, follow my curiosity and be creative. A way of marketing that is highly effective and has allowed me to grow my business beyond my expectations. This March, I’m sharing my approach in my new group programme.

Join me and small business owners and creatives just like you in a 4-month group programme designed to help you make marketing feel intentional and aligned to your business and life, away from the pressures of social media.

Whether you’re ready to ditch social media completely or just want to deprioritize it, if you’re craving a slower, gentler and more profitable way of marketing, this programme is for you.

Market your business on your terms, not the algorithm’s.

What you can expect in Marketing without social media

• A step-by-step approach to creating your own marketing blueprint, unique to your business, with my support every step of the way;

• The perfect blend of structure and flexibility, helping you move forward while allowing you to tend to your needs, personal and family demands; a regular job or other responsibilities;

• Designed for humanness: as someone with experience of (chronic) illness, I know what it’s like to not be able to show up all the time. The workshops are all pre-recorded, as are the monthly office hours for which you submit your questions, so you can watch them whenever you want to (and don’t have to attend live calls ever). At the same time, the gentle community in Podia provides weekly accountability, mini-bonuses, check-ins and support and connection when you need it.

Marketing without social media is for you if…

• You’re done playing a game of which the rules keep getting changed;

• You feel confused and uncomfortable about marketing;

• You want to market your business without (or with less) social media;

• You’ve tried all the how-to’s, ten-step strategies and other people’s marketing plans and still feel like you’re doing it wrong;

• You cringe at the word ‘marketing’—and you’d love to be able to market according to your own values instead;

• You want to spend less time marketing your business;

• You feel spread thin trying to market yourself and your business on all the platforms

I've been running and growing my business without social media for over two years. My business is thriving and, more importantly, so am I.

I want you to feel the same. Whether you're ready to leave social media completely or simply want to move away from it more, I'm here to guide you to marketing your business in a way that truly serves you, your life, your humanness and your business.

With my knowledge and experience supporting small business owners, freelancers and creatives just like you, I'll be at your side as you make changes over the course of four months.

What it’s like working with me

“I've been working through your Substack course and I'm happy to say that it's really helped me to pull my Substack together. I don't think I would have been able to feel so confident about it all without your gentle guidanceI love how you invite the possibility of everything being light, slow and playful, but still manage to drill down into the practicalities. It was just what I needed!” — Lottie Randomly about my course Substack for small business owners

📌 Practicalities

The programme starts on March 1st and runs for four full months.

when | you can now book your place on Marketing without social media! The doors close on February 25th.

price | the price of the programme is €800, paid either in full or in 4 instalments of €200. This corresponds to around $865/£688 or 4 instalments of $215/£170 (check your currency).

group size | 5 to 15 people, creating a true, gentle community and allowing me to get to know each and everyone of you (and your business).

bonus | the first 5 people who book by February 7th get a bonus as a thank-you: a 30-minute 1:1 call in which you can get a head start on the programme, run current marketing challenges by me or decide on your specific goals for the programme.

more info | find out about the full outline of the programme here.

More on what it’s like to work with me

Astrid is great at looking at the big picture. She helped me see where I could set more boundaries to protect my energy, as well as places I could monetize the work I'm already doing.—Dacy Gillespie about 1:1 mentoring with me

Take a peek

(Reading this message in your email inbox? Click the video above to open it, or follow this link)

How I market my business without social media

Read some of my favourite Substack posts on how I market my business without social media (and what it’s like):

Six lessons from two years without social media

Reflections on 16 months without social media (and what happened to my business)

Why I left social media to build community around my business

What if…?

What if I don’t necessarily want to leave social media completely, just want to spend less time marketing on it? Am I in the right place?

Yes! There is no need for you to leave social media completely—just wanting to spend less time on it, use it differently and explore other ways of marketing is enough reason to join the programme.

I hate Facebook groups and the like. Will the community in the programme be similar?

Me too! In fact, if Podia didn’t offer a community from right within the programme, I would not have offered a community aspect. What I like about the community here is a) it’s very functional, only for this programme (so no messages from your aunt’s neighbour, highschool friend and exes) and b) it’s a great way of connecting asynchronously.

This programme is all about being powerful, effective and gentle—and the community will be non-overwhelming, I promise.

I need accountability to stick with courses and programmes. How will you support me? Will I still get access to you if there are no live calls?

The short answer: yes 🙂

There's a couple of ways in which I've built accountability in to this programme. Before we start I'll ask you to fill in a brief questionnaire about your business and your marketing challenges. We'll be able to refer back to this in the weekly check-ins in our gentle community on Podia, where every Monday I'll ask you to share what you'll be working on over the week, and every Friday will ask you how you got on. The monthly office hours also add accountability as I'll be encouraging you to ask questions--and to share afterwards how you're going to continue with the answers you received. Through the office hours and community you’ll have access to me directly (and I look forward to getting to know you).

Any other questions? Check out the sales page here, send me a question through my website, reply to this email or leave a comment.

Designing my own marketing blueprint—or my marketing ecosystem as I like to call it—has been a gamechanger for me. It has also been hugely empowering to market according to my own values, needs and desires. I want the same for you.

I can’t tell you how excited I am for this programme: I feel like all the work I’ve done in and on my business over the past couple of years has led to this. I know that it is something unique, valuable and powerful and I’d love to have you on board. 💌

I’ll be back in your inbox later this month with a regular newsletter, and a review of my 2023 goals for paid subscribers. Before the doors to Marketing without social media close on February 25th, I’ll send you one more reminder. Speak to you soon x